Inside the salon

The hairdryer London stylists built because nothing else was good enough

Hershesons tested every high-end dryer in its salons. None passed, so the team made its own.

Stylists at Hershesons, the London salon group, blow-dry hair all day, every day. So when Luke Hersheson’s team went looking for the best dryer, they tried every high-end model on the market in their salons.

None ticked every box. Too heavy for a full day of clients, too loud to talk over, or the blow-dry had dropped by lunch.

“We tried every high-end dryer on the market in our salons.”Luke Hersheson, founder note on hershesons.com

So they built their own

The Great Hairdryer weighs 294g and is quiet enough to chat through. Its thermal heat “sets the blow-dry so it’s still there after the dryer goes off.”

It comes with the nozzles the stylists use, a 96mm smoothing nozzle and a 68mm precision nozzle, plus a diffuser, the Smart Mat and a travel case.

Now out of the salon

It won Best Tool at the Tatler Beauty Awards and the ELLE Future of Beauty Award. Now you can use it at home.

Advertisement feature. This article was paid for by Hershesons. Beauty Desk Daily may earn revenue when you click through. Product details and review excerpts are taken from hershesons.com and correct as of 27 October 2026.